SCHOLARLY SOURCES ON
CAMPAIGN MUSIC IN THE 21ST CENTURY
Alim, H. Samy, and Geneva Smitherman. Articulate While Black: Barack Obama, Language, and Race in the U.S.
Oxford: Oxford University
Press, 2012.
Blim, Richard Daniel. "The Electoral Collage: Mapping Barack
Obama's Mediated Identities in the 2008
Election." Chap. 5 in
"Patchwork Nation: Collage, Music, and American Identity." Ph.D. diss.,
University of Michigan, 2013.
Christiansen,
Paul. Orchestrating Public Opinion: How
Music Persuades in Television Political Ads for US Presidential
Campaigns, 1952-2016 (Fall 2017)
Coleman, William. "Music in the American Democratic Process:
The 1840 and 2008 Presidential Elections."
Australasian Journal of American Studies 29, no. 2 (December
2010): 1–23.
Cursio, Matthew J. "Born To Be Used in the USA: An
Alternative Avenue for Evaluating Politicians'
Unauthorized Use of
Original Musical Performances on the Campaign Trail." Villanova Sports & Entertainment Law Journal 18, no. 1 (2011):
1–58.
Deaville, James. "Rocking the Delegate Rolls at the National
Party Conventions in 2016." Journal of
Popular
Music Studies 29, no. 3 (September 2017): 2–4.
______. "The Sound of Media Spectacle: Music at the Party
Conventions." Music & Politics 9,
no. 2 (2015).
DOI: http://dx.doi.org/10.3998/mp.9460447.0009.205.
Dewberry, David R., and Jonathan H. Millen. "Music as
Rhetoric: Music in the 2012 Presidential Campaign."
In Studies of Communication in the 2012 Presidential Campaign, edited
by Robert E. Denton, Jr., 175–94. Lanham, MD: Lexington, 2014.
Dewberry, David R., and Jonathan H. Millen. "Music as
Rhetoric: Popular Music in Presidential Campaigns."
Atlantic Journal of Communication 22, no. 2 (2014): 81–92.
Forman, Murray. "Conscious Hip-Hop, Change, and the Obama
Era." American Studies Journal 54,
no. 3
(2010).
______. "Obama/Time: The President in the Hip Hop Nation." In The Hip Hop & Obama Reader, edited
by
Travis L. Gosa and Erik
Nielson, 155–75. Oxford: Oxford University Press, 2015.
Gorzelany-Mostak, Dana. "Hearing Girls, Girls, Girls on the
2016 Campaign Trail." Journal of Popular
Music
Studies 29, no. 3 (September 2017): 4–6.
______. "'I've Got a Little List': Spotifying Mitt Romney and
Barack Obama in the 2012 U.S. Presidential
Election." Music & Politics 9, no. 2 (2015).
DOI: http://dx.doi.org/10.3998/mp.9460447.0009.202.
______. "Keepin' it Real (Respectable) in 2008:
Barack Obama's Pre-existing Music Strategy and the
Formation of
Presidential Identity." Journal of the
Society for American Music 10, no. 2 (May 2016): 113–48.
Gorzelany-Mostak, Dana, and James Deaville. "On the Campaign
Trail(er): Deconstructing the Soundscape
of the 2012 U.S.
Presidential Election." Music &
Politics 9, no. 2 (2015). DOI:
http://dx.doi.org/10.3998/mp.9460447.0009.201.
Gosa, Travis L. "'The Audacity of Dope': Rap Music, Race, and
the Obama Presidency." In The Iconic
Obama,
2007–2009: Essays on Media Representations of the Candidate
and New President,
edited by Nicholas A. Yanes and Derrais Carter, 85–96. Jefferson, NC:
McFarland, 2012.
______. "Hip Hop, Authenticity, and Styleshifting in the 2016
Presidential Election." Journal of
Popular Music
Studies 29, no. 3 (September 2017): 7–10.
______. "Not Another Remix: How Obama Became the First Hip-Hop
President." Journal of Popular
Music Studies 22, no. 4 (2010): 389–415.
Gosa,
Travis L., and Erik Nielson, eds. The Hip
Hop & Obama Reader. Oxford: Oxford University Press, 2015.
______.
"The State of Hip Hop in the Age of Obama." In The Hip Hop & Obama Reader, edited by Travis L.
Gosa and Erik Nielson,
1–28. Oxford: Oxford University Press, 2015.
Hubbard, Glenn T., and Elizabeth Crisp Crawford. "Music in
Political Advertisements: Music to the Ears or
Background Noise? A Study
of Music's Influence on Message-relevant Thinking." Journal of Radio and Audio Media 15, no. 2 (2008): 167–81.
Jeffries, Michael P. "The King's English: Obama, Jay Z, and
the Science of Code Switching." In The
Hip Hop
& Obama Reader, edited by Travis L. Gosa and Erik Nielson,
243–61. Oxford: Oxford University Press, 2015.
______. "Obama as Hip-Hop Icon." Epilogue in Thug Life: Race, Gender, and the Meaning of
Hip-Hop, 199–206.
Chicago: University of
Chicago Press, 2011.
______. "'Where ya at?' Hip-hop's Political Locations in the
Obama Era." In The Cambridge Companion to
Hip-
Hop,
edited by Justin A. Williams, 314–26. Cambridge: Cambridge University Press,
2015.
Jordan, Matthew F. "Obama's iPod: Popular Music and the
Perils of Postpolitical Populism." Popular
Communication: The International Journal of Media and Culture 11, no. 2 (2013):
99–115.
Love, Joanna. "Branding a Cool Celebrity President:
Advertising with Popular Music in the 2012 Election."
Music & Politics 9, no. 2 (2015). DOI:
http://dx.doi.org/10.3998/mp.9460447.0009.203.
Nielson, Erik. "'My President is Black, My Lambo's Blue': The
Obamafication of Rap?" Journal of Popular
Music Studies 21, no. 4 (2009): 344–63.
Ossei-Owusu, Shaun. "'Barack Obama's Anomalous Relationship
with the Hip-Hop Community." In The
Obama Phenomenon: Toward a Multiracial Democracy, edited by Charles P.
Henry, Robert L. Allen, and Robert Chrisman, 218–35. Urbana: University of
Illinois Press, 2011.
Patch, Justin. Discordant Magic: Noise, Affect and the Presidential Campaign (Fall 2017)
_____. "Feeling Change: The 2008 Obama
Campaign and Experiencing the Emotion of Participatory
Politics." International Political Anthropology 4, no. 2 (2011): 113–33.
_____. "Notes on Deconstructing
Populism: Pop Music in the 2012 Campaign Trail." American Music 34, no.
3 (Fall
2016).
______. "Why Do We Listen (to Pop Music)? Journal of Popular Music Studies 29,
no. 3 (September 2017):
10–13.
Renard, Stan, and Courtney Blankenship.
"Pop Songs on Political Platforms." Journal
of Popular Music Studies
29,
no. 3 (September 2017). https://doi.org/10.1111/jpms.12222.
Podlas, Kimberlianne. "Off the Campaign
Trail and Into the Courthouse: Does a Political Candidate's Use
of a Song
Infringe on the Performer's Trademark?" Journal
Of Broadcasting & Electronic Media 59, no. 1
(2015): 41–56.
Richmond, Sanford K. "Paint The White
House Black!! A Critical Discourse Analysis Look at Hip Hop's
Social,
Cultural, and Political Influence on the Presidency of Barack Obama." Western Journal of Black Studies 37, no.
4 (Winter 2013): 249–57.
Saffle, Michael. "User-Generated Campaign Music and the 2012
U.S. Presidential Election." Music &
Politics
9, no. 2 (2015). DOI:
http://dx.doi.org/10.3998/mp.9460447.0009.204.
Schoening, Benjamin S., and Eric T. Kasper. Don't Stop Thinking About The Music: The
Politics of Songs and
Musicians in Presidential Campaigns. Lanham, MD: Lexington,
2012.
Kasper, Eric T., and Benjamin S. Schoening. "'I Won't Back
Down,' or Will I?: The Law and Politics
Surrounding Presidential
Candidates' Unauthorized Use of Copyrighted Songs." PS: Political Science & Politics 49, no. 1 (2016): 53–58.
Spence, Lester K. "Obama and the Future of Hip-hop Politics."
In Stare in the Darkness: The Limits of
Hip-Hop
and Black Politics, 157–76. Minneapolis: University of Minnesota
Press, 2011.
Vernallis, Carol. "Audiovisual Change: Viral Web Media and
the Obama Campaign." Cinema Journal 50, no. 4
(Summer 2011): 73–97.
SELECT BIBLIOGRAPHY ON CAMPAIGN
MUSIC IN 2016
(PUBLIC MUSICOLOGY SITES
AND MAINSTREAM PRESS)
Trax
on the Trail catalogued over 1,300 articles on campaign music that were
published in the mainstream press in 2015-2016. You can locate these articles
through the Campaign Music
Bibliography on the Trax on the Trail website. The select bibliography below includes the
articles that the Trax team found to be the most useful in the classroom.
Blim,
Dan, James Deaville, Dana Gorzelany-Mostak, Naomi Graber, Katherine Lynn
Meizel, and Eric
Smialek. "Live Blog Event: Music and the Inauguration of Donald
Trump." Musicology Now (blog),
January 20, 2017.
Bloomberg.
"What the Voters Are Streaming." BloombergPolitics,
February 19, 2016.
Bodenner,
Chris. "Hamilton's Message to Pence: Was It Harassment?" The Atlantic. November, 19, 2016.
Brooks,
David. "Five Ways the Trump Candidacy will Impact the Music
Industry."
Amplify, May 9, 2016.
Camp,
Zoe. "How Hillary Clinton and Bernie Sanders Tap Into the Power
of the Playlist."
Pitchfork, June 7,
2016.
Clinton,
Hillary. "Exclusive: Hillary Clinton
Pens Billboard Essay for Women in Music Issue, Pays Tribute to Lady Gaga and Honorees." Billboard, December 3,
2015.
Craft,
Elizabeth T. "Politics Invades the Theater? It's Always Been There." Salt Lake Tribune, December 3,
2016.
Deaville,
James. "Sound at the Inauguration: A Listener's Guide." Musicology Now (blog),
January 18, 2017.
Dobrin,
Peter. "Presidential Candidates Use the Emotional Power of Music
to Woo Voters." Philly.com,
February 9, 2016.
Epstein,
Louis. "Music History Pedagogy and the Political Present -
Teaching Under Trump Series."
Musicology Now (blog), February 20,
2017.
Gordon,
Bonnie. "What Don Giovanni, an Opera about a Charismatic Rapist,
Can Teach Us About Trump." Slate,
August 21, 2016.
Gorzelany-Mostak,
Dana. "Donald Trump, Jackie Evancho, and the Performance of
Embattled Whiteness."
Musicology Now (blog), January 18,
2017.
Graber,
Naomi, Mary Helen Hoque, Hanna Lisa Stefansson, and Cameron Steuart. "Teaching Citizenship:
The 2016 Election in the
Classroom - Teaching Under Trump Series." Musicology Now (blog),
February 27, 2017.
Guan,
Frank. "Donald Trump and Rap Came Up Together, and Now They're
Coming Apart."
Vulture,
August 8, 2016.
Hickey,
Walt. "The Long History Of Musicians Telling Republicans To Stop
Playing Their Music."
FiveThirtyEightPolitics, June 17, 2015.
Hirsch,
Lily. "Why Opera is the Perfect Soundtrack for Donald Trump's
Campaign." Washington Post,
September 21, 2016.
Horowitz,
Jason. "The House D.J. of the Bernie Sanders Campaign." New York Times, February 13, 2016.
Hu,
Cherie. "If We Voted with Our Music Tastes, Hillary Clinton Would
Have Won the Election." Forbes,
November 12, 2016.
Issenberg,
Sasha. "GOP and Democrats' Dueling Vegas Theme Music: Britney
Spears vs. Garth Brooks." BloombergPolitics,
February 22, 2016.
Issenberg,
Sasha. "How Pop Music Explains the Difference Between New
Hampshire and Iowa."
BloombergPolitics, February 9, 2016.
Jorden,
James. "For Many, Opera and Puccini Are One (Trump's Campaign
Knows the Appeal)." New York
Times, August 9, 2016.
Kaufman,
Gil. "From Bernie Sanders to Richard Nixon: When Politicians Try
to Rock." Billboard, June 2,
2016.
Kaufman,
Will. "Woody Guthrie, 'Old Man Trump' and a Real Estate Empire's
Racist Foundations." The
Guardian, January 22, 2016
Kaufman,
Will. "Woody Guthrie Whacks 'Old Man Trump' Again in Another
Recently Discovered Song." Raw Story,
September 6, 2016.
Kilkenny,
Katie. "People Really, Really Hate 'Fight Song.' Could That
Actually Hurt Clinton?"
Pacific
Standard, August 24, 2016.
Klotz,
Kelsey. "Campaign That Tune: How Campaign Theme Songs Speak to
Opposing Camps." The
Common Reader, October 6, 2016.
Lester,
Paul. "Woody Guthrie: Fighting Donald Trump from Beyond the Grave." The Guardian, February 2,
2016.
Lind,
Dara. "Why Donald Trump Plays Phantom of the Opera at His Rallies." Vox, January 23, 2016.
Loss,
Robert. "Tomorrow Belongs to Me: 'Freedoms' Call', Donald Trump and
Propaganda." PopMatters, March 7, 2016.
Marshall,
Alex. "Donald Trump's Unexpected Thoughts on Music – Revealed." BBC, November 2, 2016.
McCann,
Allison. "Hip-Hop Is Turning On Donald Trump." FiveThirtyEight, July
14, 2016.
Morrison,
Simon. "What the Candidates' Rally Music Says About Them." Time, March 25, 2016.
Murtha,
Jack. "Why the Rock Star vs. Candidate Narrative Is Overblown." Columbia Journalism Review,
February 3, 2016.
Pace,
Ian. "How to Negotiate the Tricky Territory of 'Fascist Music.'" The Conversations UK,
August 9,
2016.
Patch,
Justin. The Power of Sound: The 2016 Presidential Campaign. The Avid Listener (blog), March 14,
2016.
Petrusich,
Amanda. "A Springsteen Cover Band Is a Fitting Choice for Trump's
Inauguration." The New
Yorker, January 13, 2017.
Potash,
Jacob. "Lady and the Trump." Yale
Daily News, November 11, 2016.
Richards,
Chris. "Authoritarian Hold Music: How
Donald Trump's Banal Playlist Cultivates Danger at His Rallies." Washington Post,
March 16, 2016.
Richards,
Chris. "The Incoherent Music of Trumpism." Washington Post, January 23, 2017.
Romm,
Joe. "How Hamilton Warned in the Federalist Papers against
Donald Trump."
Think Progress, June
13, 2016.
Sinderbrand,
Rebecca. "Donald Trump's Campaign Soundtrack: A Grammy Day Playlist." Washington Post,
February 15, 2016.
Sparrow,
Jeff. "From Conservative Hip-Hop to
White Power Rock, Rightwing Politics Inspires Woeful Music." The Guardian, December 16,
2015.
St.
Felix, Doreen. "The Uses of the Classical: On
Jackie Evancho's Inauguration Performance and the Subtle Theater of Pop
Authoritarianism." MTV, January 4, 2017.
Street,
John. "Long Before Trump Rolled in the Deep, Music and Politics
Were Entwined."
The
Conversation, August 24, 2016.
Tolentino,
Jia. "Jackie Evancho, Trump's Inauguration, and the Politics of
Childhood." The New Yorker,
January 19, 2017.
Troy,
Tevi. "How Donald Trump Broke the GOP's Music Curse." Politco, February 7,
2016.
VanDerWerff,
Todd. "This Failed Punk Rock Musical Perfectly Explains the Rise
of Donald Trump."
Vox,
March 25, 2016.
Vernallis,
Carol. "Audiovisuality and the Media Swirl: Campaign 2016." Flow Journal, October 25, 2016.
Wise,
Brian. "I Will Win! Trump Loves
Puccini—and New Research Is Showing How Fascism Infused the Composer's Work." Slate, August 1, 2016.
Zaleski,
Annie. "Bernie Bros, Stop This Meme:
Your Dumb Joke About Hillary's Music Taste Isn't Funny – It's Predictably Sexist." Salon, February 2,
2016.
TRAX ON THE TRAIL WEBSITE
CONTENTS
Essays
Bañagale, Ryan Raul. "30 Days, 30 Songs: 'Puncturing that
inflated horror of an ego.'" Trax on
the Trail,
October 17, 2016.
Barnard,
Christianna. "Dancing Around the
Double-Bind: Gender Identity, Likability, and the Musical Rebranding of Hillary Clinton." Trax on the Trail,
November 28, 2015.
_____.
"Feeling the Bern or Just
Feeling Burned? Musical Parody and the Contest for the 2016 Democratic Nomination." Trax on the Trail,
April 17, 2016.
Barone,
Brian. "'I've Been Everywhere:' Martin O'Malley and the Many
Meanings of the Guitar." Trax on the Trail, January 8, 2016.
Christiansen,
Paul. "Musical Yearning in Bernie Sanders's Presidential Primary
Ad 'America.'"
Trax on the Trail, February 2, 2016.
Deaville, James. "Un-conventional Music." Trax on the Trail, November 25, 2016.
Dewberry, David R. and
Jonathan Millen. "Hillary Clinton's 2016 Presidential
Campaign Spotify Playlist." Trax on the Trail, May 25,
2016.
Graber, Naomi. "The President Takes the Stage: On
Theatre and Safe Spaces for Politicians."
Trax on the Trail, December 8, 2016.
_____. "Seeing Double: Presidential Parodies
and the Art of the Musical." Trax on
the Trail, July 21, 2016.
_____.
"Staging the Nation." Trax on the Trail, March 31, 2016.
_____. "Terror at the Townhall." Trax on the Trail, October 19, 2016.
Hung, Eric. "The Clinton-Trump Debate: A Dirty
Dancing Fantasy." Trax on the Trail,
October 19, 2016.
Kasper,
Eric T. and Benjamin S. Schoening, "The Unwelcome Use of Musical
Artists and Their Songs by Presidential Candidates." Trax on the Trail,
December 18, 2016.
Kennedy, Michael. "'This Land Is (Once Again) Your
Land': Woody Guthrie and the 2015–16 US Presidential Race," Trax on the Trail, October 24, 2016.
Love,
Joanna. "Political Pop and Commercials that Flopped: Early Lessons
from the 2016 Presidential Race." Trax on the Trail, January 14, 2016.
Manela, Aaron. "Everyone is a Snowth: Trump Sings
'Mah Nà Ma Nà.'" Trax on the Trail,
October 19, 2016.
Murph, Megan. "Korean Drumming at the Women's March
in Lexington, KY," Trax on the Trail,
February 17 2017.
Patch, Justin. "Deconstructing the Populism: Pop
Music on the Modern Campaign Trail."
Trax on the Trail, August 8, 2016.
Renard, Stan, and Courtney
Blankenship. "Pop Songs on Political Platforms." Trax on the Trail, November 2, 2017.
Richardson, Glenn W. "Trial, Transformation, and
Redemption: Hillary Clinton, Elizabeth Banks, and Women in Competition—Popular Culture and the Audiovisual Transformation of My "Fight Song" into Our 'Fight
Song.'" Trax on the Trail,
September 13, 2016.
Ridout, Travis. "The Use of Background Music in
Political Advertising." Trax on the Trail, June
19, 2016.
Saffle,
Michael. "The Trump Bump 2016:
User-generated Campaign Music about Donald Trump and His Political Opponents." Trax on the Trail,
February 20, 2016.
Saffle,
Michael. "The Trump Bump II: Satire, Remix Culture, and User-generated Campaign
Musical Posts." Trax on the Trail, January 10, 2017.
Shaw, Rebecca. "Belva Lockwood for President, 1884: A
Woman in a Man's World." Trax on
the Trail, July 7, 2016.
Wissner, Reba. "Just Sing No: 30 Days, 50 Songs and
the Musical Campaign for a Trump-Free America." Trax on the Trail, December
19, 2016.
Wissner, Reba. "Not Another Term: Music as
Persuasion in the Campaign Against the Re-Election of George W. Bush." Trax on the Trail, October 5, 2016.
Interviews
"On the Inside Trax: John Balduzzi, Political Consultant." Trax on the Trail,
March 15, 2016.
"On the Inside Trax: Kraig Moss, A Modern Day Troubadour
for Trump."
Trax on the Trail, September 2, 2016.
"On the Inside Trax: Stuart Schimler, Founder, American
Pioneer Music."
Trax on the Trail, September 20, 2016.
Educational Materials
Campaign Music 101 in the Music
History Classroom
Materials
from a workshop on teaching campaign music in the classroom; includes
presentation
slides and
handout
Dana Gorzelany-Mostak, Naomi Graber, Hanna Lisa Stefansson,
Cameron Steuart, Mary Helen Hoque,
Sarah Kitts, and Kassie Kelly
Rock & Roll to the White House
Course unit on rock and electoral politics created in
collaboration with the Rock & Roll Hall of Fame
Kassie Kelly, Dana
Gorzelany-Mostak, Leah Branstetter, Mandy Smith, Kathryn Metz, and Deanna Nebel
Popular Music in U.S. Presidential
Commercials
Course unit on analyzing popular music in campaign ads
Joanne Love
The History of Presidential Campaign
Music
Lecture notes and slides
Eric T. Kasper and Benjamin
S. Schoening
Podcasts
Trax on the Trail Podcast
Series in collaboration with WRGC 88.3
Trax
on the Trail Podcast, Pt. 1 "Super Tuesday Edition," featuring Dana Gorzelany-Mostak and
James
Deaville WRGC 88.3FM (aired March 1, 2016)
Trax
on the Trail Podcast, Pt. 2 "The Candidate Takes the Mic," featuring Brian
Barone, James Deaville,
Cannon McClain, and Dana Gorzelany-Mostak WRGC
88.3FM (aired April 26, 2016)
Trax
on the Trail Podcast, Pt. 3 "Parodying the Presidency," featuring Christianna Barnard, Dana
Gorzelany-
Mostak, and Sarah Kitts WRGC 88.3FM (aired June
9, 2016)
Trax
on the Trail Podcast, Pt. 4 "The Candidates Take On Broadway," featuring Naomi
Graber, Elissa
Harbert, James Deaville, Dana Gorzelany-Mostak,
and Sarah Kitts WRGC 88.3FM (aired July 25, 2016)
Trax
on the Trail Podcast, Pt. 5 "The Soundtrack of Populism," featuring Justin
Patch, Matthew Jordan,
Dana Gorzelany-Mostak, James Deaville, and Cannon
McClain WRGC 88.3FM (aired September 22, 2016)
Trax
on the Trail Podcast, Pt. 6 "The Empire Strikes Trax," featuring Dana Gorzelany-Mostak, Cannon
McClain, Sarah Kitts, and Aly "Sam" Campbell
(aired November 9, 2017)
Trax in the Classroom
Podcast Series
(in collaboration with
Dr. Emily Ansari and Western University)
Gleason-Mercier,
Caroline. "An Unknown Legacy: The 1840 Election and Political
Campaign Songs."
Trax
on the Trail, March 3, 2016.
Jackson,
Gary. "Saddam Hussein Will Always Love You?" Trax on the Trail, May
5 2016.
Pasqualini,
Nikki. "Vote for Change: John Kerry Will Not Surrender." Trax on the Trail,
January 21, 2016.
Research Resources
Trail Trax (A campaign music database containing over 8000 tracked
instances of music on the 2016 presidential campaign trail)
Campaign Music Bibliography (A database containing bibliographic data for over 1,300
articles on the topic of campaign music)
Notable
Uses of Popular Music in U.S. Presidential Candidate Commercials
"I
Like Ike," Video Clip. YouTube video, July 9,
2017.
https://www.youtube.com/watch?v=YmCDaXeDRI4.
"Yes We Can- Barack Obama Music Video." Video clip. YouTube. July 7, 2017.
https://www.youtube.com/watch?v=jjXyqcx-mYY.
"We Are a Powerful Force," Video Clip.
YouTube. November 2012.
https://www.youtube.com/watch?v=HB7XQw3k7uc.
"Cool," Video
clip. YouTube. April 26, 2012.
http://www.youtube.com/watch?v=lhXGkeMdOJs.
"America | Bernie Sanders,"
January 21, 2016. Video clip. YouTube.
https://www.youtube.com/watch?v=2nwRiuh1Cug.
"Freedom" (Ben Carson Radio Ad).
SoundCloud, November 5, 2015.
https://soundcloud.com/abcpolitics/ben-carson-radio-ad.
"STAND WITH HILLARY Music Video," February 5,
2015. Video clip. YouTube.
https://www.youtube.com/watch?v=xJJoJWY1VFM.
"Boots"
(parody set to the tune of Nancy Sinatra's "These Boots Are Made for Walkin'")
January 6, 2017, Video Clip. YouTube. https://www.youtube.com/watch?v=PSVmbzfLpzw.
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